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Handling Hostile Media: Responding to Press When a Crisis Breaks

May 2, 2008

PRESENTER: Dr. Scout is the Director of the National LGBT Tobacco Control Network. He served as National Co-Chair for the 1993 Gay, Lesbian and Bi March on Washington for Equal Rights and Liberation, where he served as a point person dealing with hostile media.

This call will cover:

  • Techniques to respond to inquiries by hostile media without giving into stereotypes
  • Setting obtainable and significant goals to deal with the situation
  • Crafting strategic messages around your core issue
  • Steps to take to be prepared for breaking situations ahead of time